"art is something that makes you breathe with a different kind of happiness."
My name is Esther founder & head content creator at ehope marketing.
I'm a class of '20 (yea, no cap and gown for me) art & marketing major who lives in brooklyn, new york. I lived in brooklyn along with my parents, twin sister & two younger siblings until I moved to michigan for college at 18.
it was at concordia university ann arbor that I focused my passion for art and digital marketing, which had been cultivated throughout my youth by frequent trips to nyc art museums and the passion of my high school art teacher.
you’ll most often find me in my backyard planning my next trip to italy (hopefully in 2023) drinking an iced chai latte, exploring my city wearing a pair of statement earrings, or on the road to visit my family. I also love painting, being outdoors, and finding new beautiful places.
my inspiration comes from trips to art museums, berthe morisot, the italian countryside, creative instagram stories & the opportunity to combine my classical art knowledge and innovative marketing skills to create a unique perspective.
as a sophomore in college I was able to get more practical experience with my two passions, art and digital marketing. I was hired as one of two student workers for the marketing and communications department at my university and I declared my art major and began taking art classes.
over the course of my three years working in the marketing and communications department I gained a mentor who helped shape my writing, content and ability while also giving practical advice. she helped me develop my passion into talent. I worked on all of the university’s social media accounts, running new student pages, planning campaigns and creating content. I also blogged as a student contributor and wrote press releases as well. my work in the department led me to a study abroad scholarship I received for social media coverage of my trip. I also won the student worker excellence award at my university for 2020. working for the marketing and communication department taught me many things, but more than anything it made me excited for the future and the impact I can have as I help small creative businesses use digital marketing in the best way.
my traditional art classes shaped my knowledge of color, form and dynamics in formidable ways. I discovered my love for art history, especially female impressionists. my work is shaped by a desire to see art leap off of whatever surface it is on and create a unique experience and perspective for the viewer. I hope to continue to inspire others through my art both digitally and more traditionally.
an internship at harris design also helped to shape my learning and provide me with applicable experience. i worked as a marketing and social media intern; completing a range of projects from website design to brand guidelines.
when I graduated college the job market was bleak, so I started to find jobs that fit what I wanted to create & how I wanted to help small female led businesses. my portfolio grew to include creating several websites, branding and logos and managing paid and organic social media accounts for clients.
my purpose and passion has grown to include digital marketing clients of all kinds. I love diving in and discovering what makes each business so special and helping to bring that to the world, in all kinds of ways.
I'm so excited to continue to build a business that supports your business.
the journey is beginning, and I can't wait for to see all the sights, hope you join me.
here's how we can help you
logo & branding design
copy - blogs, product descriptions, blurbs
social media - instagram, facebook, pinterest, tiktok
email & text marketing,
digital advertisements - google & facebook
social media review & advising
social media template packages
& influencer partnerships
need something else? let's chat.
concordia university ann arbor marketing & communications department
2017 - 2020 spring
social media management: instagram, twitter, facebook.
created university instagram story highlights & posts for popular events and news on campus.
wrote press releases & infused strategic communication into message and event promotion.
student blogger, wrote articles for website with seo qualifications.
harris design marketing & social media intern
2019 - 2020 spring
website design & copy creation.
branding design & aesthetics.
created complete brand guidelines.
developed social media & marketing strategy.
increased first client instagram account views by 82% in the first month.
manage instagram, facebook & pinterest communities, plan social calendar & strategy.
create and upload content daily.
website creation & upkeep.
logo & branding.
product descriptions & blogs.
what i use
adobe creative cloud - photoshop, illustrator, indesign, and lightroom
microsoft office suite - (word, excel, powerpoint, and outlook
instagram, facebook, twitter, tiktok & youtube
g suite - gmail, drive, docs, sheets, slides, forms, calendar, google+
I am happy to talk about what tools work best for your project.
hootsuite, planoly & later
imovie & canva